This is a campaign was designed by Kerina West for Humane Society, a global not-for-profit group committed to fighting the international fur trade.
It includes a series of posters, an A6 folded brochure/A4 mini poster and calico shopping bag, all printed in one colour only. We think that the way in which Kerina tackled the subject matter, is genius - subtle, yet straight to the point.
'The stitched type connects the message strongly to the fashion industry. The distressed nature of the thread and the frayed fabric conveys the suffering of the fur trade's victims' .
Check out her website, which is equally beautiful! http://kerina.net/
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