Monday, 17 December 2012

Branded Christmas Tree

So you might be aware that Christmas is just around the corner. We have had the usual seasonal flurry or Corporate Christmas cards and gifts being designed in the studio. 
However, the one project that really stood out from the rest was the branded Christmas tree that we recently designed and made for the Corbridge Garden Room, to display in St Andrew's Church in Corbridge

For the past 2 years, for one week only, St Andrews has welcomed local businesses and charities into the church, to decorate a Christmas tree themed to their shop or business. All proceeds raised this year went to the Charlotte Streaker charity. 
In many ways this is the perfect PR event for all involved - it really embodies what the Christmas should be all about, was fun and imaginative, and it helped boost the profile of charities, businesses and the Corbridge church too. 
Not only did the event bring together local businesses to help raise money for a very worthy cause, but it also attracted over 800 visitors on the Corbridge late night shopping evening too. We thought it was such a wonderful idea that we just had to post it on our blog. 

So with a tonne of ideas, hand cut decorations and lots of glitter, we set to creating Pat's vision of the Corbridge Garden Room Christmas tree. In the end we created a number of bespoke Gardening related decorations taken from the Corbridge Garden Room logo. We coupled these with gift tags that held garden related quotes and poems. Each decoration and tag was hand cut and glitterfied (yes, we know that's not a real word but it works here) for the occasion. 

Hat's off to Corbridge Garden Room for taking this opportunity so soon after their opening and well done to all of the other businesses and charities involved. It really was a fantastic sight to behold! 

The tree was subtle, elegant and thoughtful, a style that is totally inline with the Corbridge Garden Room brand.